If I was inclined to conspiracy theories, I'd say Ironman was dreamt up by a consortium of laundry soap companies. I'm surprised that the World Triathlon Corporation, owner of the Ironman brand, doesn't have a laundry soap licensee. Especially considering how willing they are to stick that logo on, well, pretty much anything that will pay them. Maybe I'm onto something - Ironman Laundry Soap - strong enough to get the 180 kilometer stink out of bike shorts, but nice enough to be kind to that technical gear.
I don't use my dryer, and hang my clothes from a rack suspended just under the ceiling in our laundry room. Lately that room has looked like a hanging garden of technical fabrics. More laundry, but less time to do it.